From AU to the Superbowl

 BY AARON DIAZ, ’21

 1 MIN. READ

Anderson alum Krista Baker ’18 found her job as a resource care specialist with BCforward working the Super Bowl Experience this past NFL season in Florida. Baker specializes in onboarding, support, recruiting, and administrative work but has never worked an event at this level.

Despite the global COVID-19 pandemic, Baker has still been able to do what she loves with the two-week venture in Florida — a top experience. 

“It was the first event since COVID-19, and it was great to be back working events and being around people who shared the passion,” said Baker. “My agency recruited about 200 candidates to work for us, all in the Tampa area. My coworker and I were the on-site supervisors for the technology managers. Our workers were recognized by the mayor and members of the NFL for their outstanding work and customer service.”

As she was working the TikTok tailgate, leading up to Super Bowl Sunday, the NFL gave a surprise back to their staff at BCforward, along with 7,500 vaccinated healthcare workers. 

“On Sunday, I had a group working the TikTok Tailgate for the health professionals [and we] were granted free tickets to the game and a free ticket to the tailgate where we got to watch Miley Cyrus perform live.” 

Baker added, “I’m grateful to work for a company that allows experiences like this, frequently!”

Baker commented that Anderson University will always be home to her. “I learned a lot about myself at Anderson University. AU helped me form relationships and gave me the confidence I have today.”

Written by Aaron Diaz ’21, excerpted from a spring semester class project for the public relations course, Public Relations Writing.

Anderson University is on a mission to educate students for lives of faith and service, offering more than 60 undergraduate majors, 30 three-year degrees, 20 NCAA Division III intercollegiate sports, alongside adult and graduate programs. The private, liberal arts institution is fully accredited and recognized among top colleges for its business, computer science, cybersecurity, dance, engineering, nursing, and teacher education programs. Anderson University was established in 1917 in Anderson, Indiana, by the Church of God.