Falls School of Business
The sport marketing major at Anderson University focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
Currently, the marketing industry is on track to grow slightly faster than the average for all professions. The Bureau of Labor Statistics expects around a 13% growth for marketing manager positions in the next decade; however, sport marketing is special because the sports marketing industry has such low turnover. The best way to ensure entry into the industry is to gain a specialized degree in sports marketing, rather than a general degree in marketing.
There’s no question that AU provided an authentic learning experience that prepared me for the real world experiences that I’m blessed to be enjoying today. One of the most relevant to my current position as a digital marketing strategist/consultant for NCAA bowl games was the hands-on education that I received through Professor Anna Stumpf’s sport marketing class my senior year. The opportunity to learn and execute a sport marketing event didn’t just give me confidence and awareness, it allowed me to have a crucial piece of experience on my résumé that every employer in the sports world wants to see. Gaining real-world experience through a hands-on sport marketing class opened up an enormous amount of opportunity for me in the sports marketing world.
Rick Raison BA ’14, Digital Marketing Strategist/Consultant for NCAA Bowl Games
Young sports executives and interns are the lifeblood of any sports organization. The need and demand for highly qualified, trained and skilled applicants to the sports industry continues to grow and AU’s entry into this space will only deepen the talent pool for our organization and others in Central Indiana, the Midwest and across the country.
Randy Lewandowski BA ’93, General Manager of Indianapolis Indians
As an AU alum who works in the sports industry, I am very excited to hear about the addition of the sport marketing degree. I know how crucial it is for potential candidates to not only have the knowledge of our industry when applying for roles but experience is just as crucial. The sports business world is unique in many ways, but it is still a business, a big business! There are many different roles in our industry from sales and marketing to finance and business analytics. Everyone wants to get their “foot in the door” but without knowledge of the industry, it is extremely hard to get in. Once you are “in” the industry, it is on the individual to make the most of that experience.
Ryan Bertschman BA ’03, Director of Sales and Service at Miami Marlins, L.P.
- We combine marketing, business, and sport management classes to give you a well-rounded academic experience. While many universities offer sport marketing in kinesiology, AU intentionally offers the major within the Falls School of Business for students to have a competitive edge on a core of best business practices.
- We focus on hands-on projects and experiences that translate into employable skills. Two of our required classes (sales and sponsorships and business of the gameday) will end in results that will be featured on the student’s resumes and are designed to help the student obtain better internships and expand career options.
- Our athletic program works with us to provide a lab for sport marketing students to practice what they are learning in the classroom.
- We have an advisory council of sport marketing professionals including sports agents, multiple professional teams, communications, marketing, sponsorship, and other sport professionals who have committed to supporting our students.
- Graduate with a BA in Sport Marketing in 3 years
- Graduate with a BA in Sport Marketing in 4 years
- Complete the 4 + 1 program, from BA to MBA
- marketing management
- sport marketing
- business of game day experience
- sport sponsorship and sales
- business core classes including accounting, economics, finance, statistics, marketing, and management
- Sports Administrator
- Sports Marketing Account Executive for firms or for teams
- Sponsorship Sales
- Sport Event Management
- Merchandising and Licensing
- Athletic Director
OUR Business FACULTY
Let’s connect during your campus visit.
- Falls School of Business
Dr. Brewer has managed HR, training and development, computer programming, and other functions in multiple corporate industries. He has also directed two nonprofits, including an international business incubator. He has taught for five universities across the country. His main interests are leadership, systems, and development.
Dr. Collette has served at Anderson University since 1977 and blends a background rich in professional and community service. He holds a Doctor of Education degree with emphasis in organizational development at Indiana University and a BA in accounting from the University of Wisconsin-Whitewater. He has taught at both the graduate and undergraduate levels. Dr. Collette is the former CEO of a small, regional marketing research firm. He is very active in consulting in the Midwest. Having worked with more than 40 organizations, he currently serves on the board of directors for two start-up businesses and serves on several local non-profit boards.
Professor of Management
B.B.A., M.S., University of Wisconsin-Whitewater;
Ed.D, Indiana University
Dr. Dulaney holds a Bachelor of Science in Economics from Ball State University, an MBA from Anderson University, and completed his DBA in 2009. Dulaney has a background in technology and publishing and has started businesses in both fields. His research interests are consumer behavior, e-business, and e-commerce. Dulaney has written several books on computer operating systems and certifications and is a columnist for two online publications as well as the editor of the Christian Business Academy Review.
Emmett Dulaney has served at Anderson University since 2006.
Director of Doctoral Studies
Professor of Marketing
B.S., Ball State University;
M.B.A., D.B.A., Anderson University
Dr. Fox shares with his students a background merging academic work, practical experience, and consulting service. He holds an MBA in finance from Indiana University and a PhD in organizational behavior and development from The Union Institute. In addition to being a certified financial planner, Dr. Fox is active in management consulting and is the author of numerous articles in professional journals, magazines, and newspapers. He has also published devotional guides for applying biblical principles to personal financial planning.
Jerry Fox has served at Anderson University since 1985.
Austin/Cooper Director of Global Business Studies
Professor of Management
B.A., Anderson University; C.F.P, College for Financial Planning;
M.B.A., Indiana University;
Ph.D., Union Institute
Dr. Haskett teaches in the areas of management, non-profit leadership, and strategic planning. She completed her EdD in higher education at Indiana University, with a minor in non-profit strategic management. Her dissertation focused on emotional intelligence (EQ) and effective teaching, which has led to many speaking engagements on the topic. She is a certified trainer in the TalentSmart Emotional Intelligence training curriculum and the Emotional Intelligence Appraisal, and has been certified in the BarOn EQ-i Emotional Intelligence assessment. Her past experience includes 17 years as a CPA for General Motors, along with leading the organizational strategic planning process. She holds an MBA, has an accounting degree from Ball State University, and is a Certified Public Accountant.
Rebecca Haskett has served at Anderson University since 1996.
Professor of Management; CPA
B.S., M.B.A., Ball State University;
Ed.D., Indiana University
Dr. Hochstetler has enjoyed the opportunity to be involved in a variety of management positions in his career. After receiving his MBA from Indiana University, he worked in Human Resources for R. R. Donnelley and Sons and then for NCR. Jay then spent eight years at Indiana Wesleyan University where he was director of the business programs in the college of adult and professional studies, followed by eight years at Ivy Tech State College where he was the executive dean of the Marion campus. Dr. Hochstetler started an education program at the Miami Correctional Facility and also coordinated the separation of a physician's office from a large healthcare organization to become an independent office. He also taught at Taylor University before coming to AU. In addition to teaching at AU, he is a partner in a commercial real estate development. Brookhaven Wesleyan Church is a large part of his life, where he also serves as collegiate ministry leader, board member, and treasurer. He is married to Kelley and has a son and daughter-in-law who are graduates of AU.
Jay Hochstetler has served at Anderson University since 2007.
Professor of Management
Director of Assessment and Accreditation
B.A., Goshen College;
M.B.A., Indiana University;
Ed.D., Ball State University
Ph.D., Northcentral University
Karen comes to Anderson University bringing ten plus years' experience as an administrative support professional at the primary, secondary, and higher education levels. She earned her Bachelor of Science in Business Administration. Karen assists the undergraduate programs of the Falls School of Business.