a female professor talks to six students at the football field

Sport Marketing

Falls School of Business

The sport marketing major at Anderson University focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.

Currently, the marketing industry is on track to grow slightly faster than the average for all professions. The Bureau of Labor Statistics expects around a 13% growth for marketing manager positions in the next decade; however, sport marketing is special because the sports marketing industry has such low turnover. The best way to ensure entry into the industry is to gain a specialized degree in sports marketing, rather than a general degree in marketing.

Hear from Sport Marketing Professor Anna Stumpf on her teaching style

Professional Testimonials

There’s no question that AU provided an authentic learning experience that prepared me for the real world experiences that I’m blessed to be enjoying today. One of the most relevant to my current position as a digital marketing strategist/consultant for NCAA bowl games was the hands-on education that I received through Professor Anna Stumpf’s sport marketing class my senior year. The opportunity to learn and execute a sport marketing event didn’t just give me confidence and awareness, it allowed me to have a crucial piece of experience on my résumé that every employer in the sports world wants to see. Gaining real-world experience through a hands-on sport marketing class opened up an enormous amount of opportunity for me in the sports marketing world.

Rick Raison BA ’14, Digital Marketing Strategist/Consultant for NCAA Bowl Games

 

Young sports executives and interns are the lifeblood of any sports organization. The need and demand for highly qualified, trained and skilled applicants to the sports industry continues to grow and AU’s entry into this space will only deepen the talent pool for our organization and others in Central Indiana, the Midwest and across the country.

Randy Lewandowski BA ’93, General Manager of Indianapolis Indians

As an AU alum who works in the sports industry, I am very excited to hear about the addition of the sport marketing degree. I know how crucial it is for potential candidates to not only have the knowledge of our industry when applying for roles but experience is just as crucial. The sports business world is unique in many ways, but it is still a business, a big business! There are many different roles in our industry from sales and marketing to finance and business analytics. Everyone wants to get their “foot in the door” but without knowledge of the industry, it is extremely hard to get in. Once you are “in” the industry, it is on the individual to make the most of that experience.

Ryan Bertschman BA ’03, Director of Sales and Service at Miami Marlins, L.P.

Program Overview

Sport Marketing

  • We combine marketing, business, and sport management classes to give you a well-rounded academic experience. While many universities offer sport marketing in kinesiology, AU intentionally offers the major within the Falls School of Business for students to have a competitive edge on a core of best business practices.
  • We focus on hands-on projects and experiences that translate into employable skills. Two of our required classes (sales and sponsorships and business of the gameday) will end in results that will be featured on the student’s resumes and are designed to help the student obtain better internships and expand career options.
  • Our athletic program works with us to provide a lab for sport marketing students to practice what they are learning in the classroom.
  • We have an advisory council of sport marketing professionals including sports agents, multiple professional teams, communications, marketing, sponsorship, and other sport professionals who have committed to supporting our students.

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Options

  • Graduate with a BA in Sport Marketing in 3 years
  • Graduate with a BA in Sport Marketing in 4 years
  • Complete the 4 + 1 program, from BA to MBA
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3+1 Program

Graduate with a BA in Sport Marketing and a MBA with the 3+1 program. You spend four years total at AU and earn two degrees while you are here.

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Classes

  • marketing management
  • sport marketing
  • business of game day experience
  • sport sponsorship and sales
  • business core classes including accounting, economics, finance, statistics, marketing, and management
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Careers

  • Sports Administrator
  • Sports Marketing Account Executive for firms or for teams
  • Sponsorship Sales
  • Sport Event Management
  • Merchandising and Licensing
  • Athletic Director

OUR Business FACULTY

Let’s connect during your campus visit.

  • All
  • Falls School of Business

Dr. David Brewer

MBA Director

Dr. David Brewer

Dr. Brewer has managed HR, training and development, computer programming, and other functions in multiple corporate industries. He has also directed two nonprofits, including an international business incubator. He has taught for five universities across the country. His main interests are leadership, systems, and development.

Collette

Dr. Michael E. Collette

FSB Dean

Collette
Dr. Michael E. Collette

Dr. Collette has served at Anderson University since 1977 and blends a background rich in professional and community service. He holds a Doctor of Education degree with emphasis in organizational development at Indiana University and a BA in accounting from the University of Wisconsin-Whitewater. He has taught at both the graduate and undergraduate levels. Dr. Collette is the former CEO of a small, regional marketing research firm. He is very active in consulting in the Midwest. Having worked with more than 40 organizations, he currently serves on the board of directors for two start-up businesses and serves on several local non-profit boards.

Contact Michael:
collette@anderson.edu
Professor of Management
B.B.A., M.S., University of Wisconsin-Whitewater;
Ed.D, Indiana University

Colleen Drake

Colleen Drake

MBA and 10-Month MBA Recruiter

Colleen Drake
Colleen Drake

I first graduated from Anderson University in 2011 with a degree in Mass Communications. After six years working in venue management and public relations with organizations like Tuxedo Brothers Event Management, Live Nation, White River State Park, and The State of Indiana, I joined the Anderson University family.

I started pursuing an MBA in AU’s Falls School of Business in January of 2016, knowing it could have lasting benefits for my career. The caliber of education I have received with my MBA has not only provided me with a solid understanding of business practice and leadership, it has offered me opportunities to learn from colleagues, create lasting friendships, and enhance my skills working in teams and small groups. I have made wonderful connections through the AU MBA program, and I have that hope for you as you learn more about Anderson University and the Falls School of Business. I look forward to learning more about you, why you are considering the AU MBA program, and watching as God molds you into the leader, manager, employee, and/or colleague that he has called you to become.

Fun Facts: My husband and I live on the east side of Indianapolis and both met at AU in 2010. We have a dog named Chewebacca, enjoy traveling, hiking and camping together when we have time away. I’m a movie buff, enjoy writing and exploring cities.

Contact Colleen:
au.adultgrad@anderson.edu

Dulaney

Dr. Emmett Dulaney

Professor of Marketing; Director of Doctoral Studies

Dulaney
Dr. Emmett Dulaney

Dr. Dulaney holds a Bachelor of Science in Economics from Ball State University, an MBA from Anderson University, and completed his DBA in 2009. Dulaney has a background in technology and publishing and has started businesses in both fields. His research interests are consumer behavior, e-business, and e-commerce. Dulaney has written several books on computer operating systems and certifications and is a columnist for two online publications as well as the editor of the Christian Business Academy Review.

Emmett Dulaney has served at Anderson University since 2006.

Contact Emmett:
eadulaney@anderson.edu
Director of Doctoral Studies
Professor of Marketing
B.S., Ball State University;
M.B.A., D.B.A., Anderson University

Fox

Dr. Jerrald M. Fox

Professor of Management

Fox
Dr. Jerrald M. Fox

Dr. Fox shares with his students a background merging academic work, practical experience, and consulting service. He holds an MBA in finance from Indiana University and a PhD in organizational behavior and development from The Union Institute. In addition to being a certified financial planner, Dr. Fox is active in management consulting and is the author of numerous articles in professional journals, magazines, and newspapers. He has also published devotional guides for applying biblical principles to personal financial planning.

Jerry Fox has served at Anderson University since 1985.

Contact Jerry:
jmfox@anderson.edu
Austin/Cooper Director of Global Business Studies
Professor of Management
B.A., Anderson University; C.F.P, College for Financial Planning;
M.B.A., Indiana University;
Ph.D., Union Institute

Haskett

Dr. Rebecca A. Haskett

Professor of Business Administration

Haskett
Dr. Rebecca A. Haskett

Dr. Haskett teaches in the areas of management, non-profit leadership, and strategic planning. She completed her EdD in higher education at Indiana University, with a minor in non-profit strategic management. Her dissertation focused on emotional intelligence (EQ) and effective teaching, which has led to many speaking engagements on the topic. She is a certified trainer in the TalentSmart Emotional Intelligence training curriculum and the Emotional Intelligence Appraisal, and has been certified in the BarOn EQ-i Emotional Intelligence assessment. Her past experience includes 17 years as a CPA for General Motors, along with leading the organizational strategic planning process. She holds an MBA, has an accounting degree from Ball State University, and is a Certified Public Accountant.

Rebecca Haskett has served at Anderson University since 1996.

Contact Rebecca:
bahaskett@anderson.edu
Professor of Management; CPA
B.S., M.B.A., Ball State University;
Ed.D., Indiana University