Overview
The sport marketing degree at Anderson University focuses both on the promotion of sporting events and teams, as well as the promotion of other products and services through the athletics industry.
Currently, the marketing industry is on track to grow slightly faster than the average for all professions. The Bureau of Labor Statistics expects around a 13% growth for marketing manager positions in the next decade; however, sport marketing is special because the sports industry has such low turnover. The best way to ensure entry into the industry is to gain a specialized degree in sport marketing, rather than a general degree in marketing.
EXPLORE THE SPORTS MARKETING DEGREE
- We combine marketing, business, and sport management classes to give you a well-rounded academic experience. While many universities offer sport marketing in kinesiology, AU intentionally offers the major within the Falls School of Business for students to have a competitive edge on a core of best business practices.
- We focus on hands-on projects and experiences that translate into employable skills. Two of our required classes (Sales & Sponsorships and Business of the Game Day) will end in results that will be featured on student résumés and are designed to help students obtain better internships and expand career options.
- Our athletic program works with us to provide a lab for sport management students to practice what they are learning in the classroom.
- We have an advisory council of sports industry professionals, including sports agents and multiple professional teams, as well as communications, marketing, sponsorship, and other sport professionals who have committed to supporting our students.
Options
- Graduate with a Bachelor of Arts in Sport Marketing in three years.
- Graduate with a Bachelor of Arts in Sport Marketing in four years.
- Complete the 4+1 program, from BA to MBA.
Classes
- Marketing Management
- Sport Marketing
- Business of Game Day Experience
- Sport Sponsorship & Sales
- Business core classes, including Accounting, Economics, Finance, Statistics, Marketing, & Management
Careers
- Sports Administrator
- Sports Marketing Account Executive for firms or for teams
- Athletic Event Manager
- Athletic Director
- Sponsorship Sales
- Merchandising & Licensing

3+1 Business Programs
Two degrees in four years. Taking you from BA to MBA.
Anderson University's three-year programs qualify for the accelerated 3+1 business program, where a student can earn any of our three-year undergraduate degrees and the 10-month MBA from our Falls School of Business in a total of four years.
OUR Business FACULTY
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Falls School of Business

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