Champion the business side of sports

From marketing strategies to fan engagement, master it all with a sport marketing degree from Anderson University. Learn from experienced professors at a leading Christian business school.

Tomorrow's business leaders
are starting right here.

Turn your passion for sports into a dynamic career.

The sport marketing degree at Anderson University focuses both on the promotion of sporting events and teams, as well as the promotion of other products and services through the athletics industry. 

Currently, the marketing industry is on track to grow slightly faster than the average for all professions. The Bureau of Labor Statistics expects around a 13% growth for marketing manager positions in the next decade; however, sport marketing is special because the sports industry has such low turnover. The best way to ensure entry into the industry is to gain a specialized degree in sport marketing, rather than a general degree in marketing.


Two degrees in four years — leveling you up from a BA to an MBA.

Anderson University's three-year programs qualify for the accelerated 3+1 business program, where a student can earn any of our three-year undergraduate degrees and the 10-month MBA from our Falls School of Business in four years.


We combine marketing, business, and sports management classes to give you a well-rounded academic experience. While many universities offer sports marketing in kinesiology, AU intentionally offers the major within the Falls School of Business so that students can have a competitive edge in a core of best business practices.

  • We focus on hands-on projects and experiences that translate into employable skills. Two of our required classes (Sales & Sponsorships and Business of the Game Day) will end in results featured on student résumés and designed to help students obtain better internships and expand career options.

  • Our athletic program works with us to provide a lab for sport management students to practice what they learn in the classroom.

  • We have an advisory council of sports industry professionals, including sports agents and multiple professional teams, as well as communications, marketing, sponsorship, and other sports professionals who have committed to supporting our students.

  • Graduate with a Bachelor of Arts in Sport Marketing in three years.
  • Graduate with a Bachelor of Arts in Sport Marketing in four years.
  • Complete the 3+1 OR 4+1 program, from BA to MBA.
  • Marketing Management
  • Sport Marketing
  • Business of Game Day Experience
  • Sport Sponsorship & Sales
  • Business core classes, including Accounting, Economics, Finance, Statistics, Marketing, & Management
  • Sports Administrator
  • Sports Marketing Account Executive for firms or for teams
  • Athletic Event Manager
  • Athletic Director
  • Sponsorship Sales
  • Merchandising & Licensing

Elevate your love for sports into a career.

Score a winning career supporting the gameday experience. Pursue a sport marketing degree and connect fans to their favorite sports.

Meet our business faculty during your campus visit.

“There’s no question that AU provided an authentic learning experience that prepared me for the real world experiences that I’m blessed to be enjoying today. One of the most relevant to my current position was the hands-on education that I received through a sport marketing class my senior year. The opportunity to learn and execute a sport marketing event didn’t just give me confidence and awareness, it allowed me to have a crucial piece of experience on my résumé that every employer in the sports world wants to see. Gaining real-world experience opened up an enormous amount of opportunity for me in the sports marketing world.” —Rick Raison BA ’14, Digital Marketing Strategist/Consultant for NCAA Bowl Games

The Anderson You

You have unique interests and skills that set you apart. Explore the free My College Career Quiz to receive a personalized list of majors selected just for you. We’ve taken out the guessing work. Come find the Anderson you.