a female professor teaching key signatures in a music class

Music Business

Interdisciplinary Program

The music business major at Anderson University is about more than shows and record deals. We offer two venues for preparing for a career in this diverse industry.

  • The Entertainment Business concentration is hosted by the Falls School of Business. It focuses on branding, budgeting, and promotion. 
  • The Commercial Music concentration is hosted by the School of Music, Theatre, and Dance. It focuses on the recording, production, and promotion of music.

Both begin with a shared core of classes that help students discover their passions and give a solid footing in legal aspects of the music business as well as marketing and artist development.

Program Overview

Music Business

Every music business major, regardless of concentration, participates in a music business internship. Students in the entertainment business concentration, gain experience in their coursework with branding, social media, and finance.

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Program Options

Music Business Major

You can participate in the program in a variety of ways:

  • Graduate with a BA in Music Business in 3 years
  • Graduate with a BA in Music Business in 4 years
  • Complete the 4 + 1 program, from BA to MBA
Minor in Entertainment & Music Business

For majors in the Falls School of Business, 15 hours from:

  • Introduction to the Music Business – BSNS 2030
  • Introduction to Music Publishing – BSNS 2040
  • Beyond Talent and Entrepreneurship – BSNS 3360
  • Marketing Research – BSNS 4110
  • Marketing Management – BSNS 4330

For marketing majors, 15 hours from:

  • Introduction to the Music Business – BSNS 2030
  • Introduction to Music Publishing – BSNS 2040
  • Beyond Talent and Entrepreneurship – BSNS 3360
  • Two additional BSNS marketing courses

For majors outside Falls School of Business, 18 hours from:

  • Principles of Marketing – BSNS 2810
  • Introduction to the Music Business – BSNS 2030
  • Introduction to Music Publishing – BSNS 2040
  • Beyond Talent and Entrepreneurship – BSNS 3360
  • Two additional courses from the Business Core, 6 hours from
    • Principles of Accounting I – ACCT 2010
    • Principles of Accounting II – ACCT 2020
    • Business as a Profession – BSNS 1050
    • Principles of Management – BSNS 2710
    • Business Law – BSNS 3420
    • Principles of Macroeconomics – ECON 2010
    • Principles of Microeconomics – ECON 2020
Orangehaus Music Business Camp

Learn more about AU’s Orangehaus Music Business Camp where high school students can grow their skills and learn new aspects of the business with the option of earning college credit.

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Classes

Among the classes in each 53-hour major are:

  • record label music seminar
  • music marketing
  • recording techniques
  • project management
  • entrepreneurship

View the complete curriculum for the Entertainment Business concentration.

View the complete curriculum for the Commercial Music concentration

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Careers

Graduates with music business skills may find their place in a variety of careers. Some perform professionally or record other artists. Music business majors may work as consultants or contractors or in record company leadership. There is also lots of work to be found in music merchandising and distribution of products. Still, others will find their niche in concert or artist promotion or go on to law school and work as an entertainment attorney.

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Additional Application Steps

Application Steps
  1. Complete an Application for Admission with the Office of Admissions.
    All music majors must be accepted by Anderson University.
  2. Complete the Commercial Music or Songwriting Application.
  3. Complete your interview with the School of Music, Theatre, and Dance faculty.
  4. Complete the Freshman Music Theory Placement Exam
    The exam covers music fundamentals and is designed to evaluate your preparedness for Music Theory I at Anderson University. It is scored by the music theorist on the faculty at AU. Students may be required or recommended to attend Music Theory Camp the week before freshman move-in and may also be asked to take an online music fundamentals course as a requirement for enrollment in Music Theory I.

Once you complete your Commercial Music or Songwriting Application, your place on your selected interview date will be reserved, and a staff member will send an interview time to you approximately one week prior to your date. The Freshman Music Theory Placement Exam will also be proctored on your interview date or with the special arrangements you make with Michelle Holmes.

If you would like to be considered for a music scholarship, you must audition for members of the faculty by March 6. If you would like to audition for scholarship consideration, please complete an audition application.

Your AU Story Begins Now

The professors at AU created an atmosphere where we could make mistakes and it would be okay. We learned together. I think back often to those times and know that it was in that season where I was prepared for the daily challenges I face. It’s because of the relationships that God ordained in my life that I was able to work on award-winning projects, including a Dove Award, a Grammy Award, and an Emmy Award. I’m very blessed to do what I love and now I get to teach students what was taught to me!

Daniel Howell BA ’09

Apply Now

OUR Music Business FACULTY

Let’s connect during your campus visit.

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  • Music Business

Dr. Rebecca Chappell

Professor of Music; Director of Music Business Studies

Dr. Rebecca Chappell

Dr. Rebecca Chappell is Director of Music Business Studies at Anderson University and teaches clarinet and saxophone.  She is founder and Director of Orangehaus Records, Orangehaus Publishing, and Orangehaus Music Business Camp, a summer music business experience for high school students. She served on the Board of the Music and Entertainment Industry Educators Association (MEIEA) from 1999-2009, including President of the organization from 2003-2007, and was the first educator to receive the "Music Business Educators Award” from EMI Music Group. Chappell currently serves on the Board of Legendary Road, a music company that promotes independent artists through a national restaurant chain.

Chappell has performed as a woodwind soloist throughout the U.S., Canada, Europe, and the Middle East, including a performance for the Prime Minister of Israel. Professional orchestral performances include the Indianapolis Symphony, Indianapolis Chamber Orchestra, Fort Wayne Philharmonic, and tours with "The Music of Andrew Lloyd Webber" and Pavarotti. As an active studio musician, Chappell has recorded for noted clients such as John Williams, Hall Leonard, MGM Studios, and Dr. Seuss Enterprises. She is also a member of IndyKlez, an Indianapolis-based professional world music group. In addition, Chappell currently serves as an adjudicator for Indiana Music Educators Association (IMEA), Indiana Music Teachers Association (IMTA), and Regional and State Contests for the Indiana State School Music Association (ISSMA).

Becky Chappell has served at Anderson University since 1993.

Contact Becky: 
rachappell@anderson.edu
Director of Music Business Studies;
Professor of Music
Woodwinds, music business
B.A., Anderson University
M.M., Oklahoma State University
D.A., Ball State University

Chad Evans

Music Business

Chad Evans

Chad Evans has been the Chief Recording Engineer at Gaither Studios in Alexandria, IN since 1994. He has been a professional audio engineer since graduating from Middle Tennessee University in Murfreesboro, TN with a Bachelor of Science Degree in Recording Arts and Sciences in 1989. He has garnered two Grammy awards for his work on the acclaimed, Gaither Gospel Series which has sold millions of DVDs and CDs worldwide.

Chad has worked with such artists as Sandi Patty, The Gaither Vocal Band, David Phelps, Jon McLaughlin, Amy Grant, Andrea Crouch, Vince Gill, CeCe Winans, Marty Stuart, The Isaacs, Natalie Grant, Wintley Phipps, and many more artists throughout his career.

Amanda Potaczek

Songwriting

Amanda Potaczek

Amanda Potaczek teaches music business at Anderson University and served as lead guitarist, songwriter, and vocalist for the Indianapolis-based band, 1000 Generation (Varietal Records).

In 2007, she won "Song of the Year" at GMA in the Rockies at Estes Park, Colo., for the song, "How Big Small Can Be." Another one of her songs, "Fail Us Not," has received significant national airplay.

Steven Potaczek leans on a mixing board

Steven Potaczek

Music business

Steven Potaczek leans on a mixing board
Steven Potaczek

Steven Potaczek has been in the music industry professionally for the past decade. His band 1000 Generations has toured all over the US, had radio and chart success on Billboard's Top 40, and garnered prestigious songwriting awards such as the Gospel Music Academy's "Song of the Year." He is also an avid music producer for other labels and artists in addition to being an adjunct professor at Anderson University. His work has been featured on shows such as New Girl, Parks and Rec, and Good Morning America. Instead of solely keeping industry information to himself, he is passionate about teaching the next generation of young musicians, producers, and industry executives.

Joshua Powell

Songwriting / Concert Touring

Joshua Powell

Joshua Powell is an adjunct professor of music business at Anderson University and teaches the innovative new course. Concert Touring, with a specialized focus on practical application in today's emergent independent/DlY music industry. He has also taught Songwriting and Beyond Talent: Entrepreneurshipfor Musicians. He has served as the assistant director for the Indiana Faith & Writing Conference at AU and has been a guest lecturer at the Contemporary Music Center in Nashville, Tenn., and Incuba8 Labs in Midpoint, Mich. His articles on DIY touring have been featured on CDBaby's DIY Musician Blog and on IndieOnTheMove's blog.

Powell is also the founder, manager, songwriter, and frontman of the Indianapolis psych-folk band Joshua Powell & the Great Train Robbery, a band that has performed 500+ concerts in more than 40 states, Canada, and Iceland. They have opened for such notable acts as Seabird, Mike Mains & the Branches, The Soil & the Sun, Kopecky, and Charlie Parr. Their music has been featured on network television shows on ABC, FreeForm, and MTV, the Netflix documentary "Just Like Being There," various short films, and in Starbucks stores nationwide.

Ray Sylvester

Dr. Ray Sylvester

Associate Professor of Marketing and Personal Branding

Ray Sylvester
Dr. Ray Sylvester

Dr. Ray Sylvester is associate professor of marketing and personal branding. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University. He co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding. He is also published through academic books, in both the US and the UK. He is a Chartered Marketer and holds an MSc in Behavioral Science and an MA in Management. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians. Ray's doctoral research was in personal brand management.

Associate Professor of Marketing and Personal Branding
Director of Personal Brand Management
Director of Music Business (Entertainment Business)

B.A (Hons)., Business (Marketing), Middlesex University
M.Sc., Behavioural Science, City University (London)
M.A., Management (Community Cohesion), Coventry University
Ph.D., Brand Management, Brunel University London