students-in-recording-studio

Music Business

Interdisciplinary Program

Why Choose Music Business in the AU School of Music, Theatre, and Dance?

Our 53-hour music business major is designed for musicians who want to find their place in one of the many facets of the music business. Students take a core of music classes, then specialize in one of the following areas:

  • Audio forensics
  • Entrepreneurship
  • Record production
  • Songwriting

Through Orangehaus Records and Orangehaus Publishing, students gain practical experience in the business of music, from developing projects to running the recording studio. Students network with industry professionals throughout the program, especially in their senior-level internship.

Program Overview

Music Business

Every music business major, regardless of concentration, participates in a music business internship. Students in the entertainment business concentration gain experience in their coursework with branding, social media, and finance.

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Program Options

Music Business Major

You can participate in the program in a variety of ways:

  • Graduate with a BA in Music Business in three years.
  • Graduate with a BA in Music Business in four years.
  • Complete the 4+1 program, from BA to MBA.
Minor in Entertainment and Music Business

Music Business Major (53 hours)

  • Core Courses (38 hours)
    • MUSC 1010, 1020, 1030, 1040, 2210
    • MUBS 2010, 2020, 3470
    • 4 hours of MUBS 4900
    • MUPF 1050, 1060
    • 4 hours of applied music lessons
    • 4 hours of ensembles
    • BSNS 3320, 3330

Select one of the following tracks (15 hours):

  • Entrepreneurship Track
    • MUBS 2450, 3100, 3380, 3450, 3470
    • 2 hours of MUBS 4800
    • 2 hours of MUBS electives
    • BSNS 4400
  • Audio Forensics Track
    • CRIM 2520
    • MUBS 3210, 3550, 4850, 4870
  • Record Production Track
    • MUBS 3210, 3220, 3370, 3450, 3470
    • 2 hours of MUBS 4800
    • 2 hours of MUSC 4950
  •  Songwriting Track
    • MUBS 2070, 2450, 3100, 3450, 3470, 4500
    • 6 hours of MUPF 2900 or 4900

An English minor or writing minor is recommended for students in the songwriting track.

Orangehaus Music Business Camp

Learn more about AU’s Orangehaus Music Business Camp for high school students that offers experiential training in songwriting, producing, and performing.

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Careers

  • Audio forensics: Students acquire, analyze, and evaluate sound recordings that may be presented as admissible evidence in a court of law or some other official venue.
  • Entrepreneurship: Students explore the music industry to learn skills for starting and marketing their own music business.
  • Record production: Students explore techniques in sound production, processing, reproduction, and how to set up their own home studio.
  • Songwriting: Students learn songwriting skills that lead to the development and marketing of a portfolio of original songs.
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Additional Application Steps

Application Steps
  1. Complete an Application for Admission with the Office of Admissions, and be admitted to Anderson University.
  2. Apply to the School of Music, Theatre, and Dance.

For more information about the application process, click here.

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Classes

Among the classes in each 53-hour major are:

  • Recording Techniques
  • Mixing & Mastering
  • Record Production
  • Concert Booking & Promotion
  • Live Sound Production
  • Audio Enhancement & Authentication

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Your AU Story Begins Now

The professors at AU created an atmosphere where we could make mistakes and it would be okay. We learned together. I think back often to those times and know that it was in that season where I was prepared for the daily challenges I face. It’s because of the relationships that God ordained in my life that I was able to work on award-winning projects, including a Dove Award, a Grammy Award, and an Emmy Award. I’m very blessed to do what I love and now I get to teach students what was taught to me!

Daniel Howell BA ’09

Apply Now

OUR Music Business FACULTY

Let’s connect during your campus visit.

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  • Music Business
Rebecca Chappell, an employee at Anderson University in Indiana

Dr. Rebecca Chappell

Professor of Music; Director of Music Business Studies

Rebecca Chappell, an employee at Anderson University in Indiana
Dr. Rebecca Chappell

Dr. Rebecca Chappell is Director of Music Business Studies at Anderson University and teaches clarinet and saxophone.  She is founder and Director of Orangehaus Records, Orangehaus Publishing, and Orangehaus Music Business Camp, a summer music business experience for high school students. She served on the Board of the Music and Entertainment Industry Educators Association (MEIEA) from 1999-2009, including President of the organization from 2003-2007, and was the first educator to receive the "Music Business Educators Award” from EMI Music Group. Chappell currently serves on the Board of Legendary Road, a music company that promotes independent artists through a national restaurant chain.

Chappell has performed as a woodwind soloist throughout the U.S., Canada, Europe, and the Middle East, including a performance for the Prime Minister of Israel. Professional orchestral performances include the Indianapolis Symphony, Indianapolis Chamber Orchestra, Fort Wayne Philharmonic, and tours with "The Music of Andrew Lloyd Webber" and Pavarotti. As an active studio musician, Chappell has recorded for noted clients such as John Williams, Hall Leonard, MGM Studios, and Dr. Seuss Enterprises. She is also a member of IndyKlez, an Indianapolis-based professional world music group. In addition, Chappell currently serves as an adjudicator for Indiana Music Educators Association (IMEA), Indiana Music Teachers Association (IMTA), and Regional and State Contests for the Indiana State School Music Association (ISSMA).

Becky Chappell has served at Anderson University since 1993.

Contact Becky: 
rachappell@anderson.edu
Director of Music Business Studies;
Professor of Music
Woodwinds, music business
B.A., Anderson University
M.M., Oklahoma State University
D.A., Ball State University

Chad Evans

Music Business

Chad Evans

Chad Evans has been the Chief Recording Engineer at Gaither Studios in Alexandria, IN since 1994. He has been a professional audio engineer since graduating from Middle Tennessee University in Murfreesboro, TN with a Bachelor of Science Degree in Recording Arts and Sciences in 1989. He has garnered two Grammy awards for his work on the acclaimed, Gaither Gospel Series which has sold millions of DVDs and CDs worldwide.

Chad has worked with such artists as Sandi Patty, The Gaither Vocal Band, David Phelps, Jon McLaughlin, Amy Grant, Andrea Crouch, Vince Gill, CeCe Winans, Marty Stuart, The Isaacs, Natalie Grant, Wintley Phipps, and many more artists throughout his career.

Amanda Potaczek

Songwriting

Amanda Potaczek

Amanda Potaczek teaches music business at Anderson University and served as lead guitarist, songwriter, and vocalist for the Indianapolis-based band, 1000 Generation (Varietal Records).

In 2007, she won "Song of the Year" at GMA in the Rockies at Estes Park, Colo., for the song, "How Big Small Can Be." Another one of her songs, "Fail Us Not," has received significant national airplay.

Steven Potaczek leans on a mixing board

Steven Potaczek

Music business

Steven Potaczek leans on a mixing board
Steven Potaczek

Steven Potaczek has been in the music industry professionally for the past decade. His band 1000 Generations has toured all over the US, had radio and chart success on Billboard's Top 40, and garnered prestigious songwriting awards such as the Gospel Music Academy's "Song of the Year." He is also an avid music producer for other labels and artists in addition to being an adjunct professor at Anderson University. His work has been featured on shows such as New Girl, Parks and Rec, and Good Morning America. Instead of solely keeping industry information to himself, he is passionate about teaching the next generation of young musicians, producers, and industry executives.

Joshua Powell, an employee at Anderson University in Indiana

Joshua Powell

Songwriting / Concert Touring

Joshua Powell, an employee at Anderson University in Indiana
Joshua Powell

Joshua Powell is an adjunct professor of music business at Anderson University and teaches the innovative new course. Concert Touring, with a specialized focus on practical application in today's emergent independent/DlY music industry. He has also taught Songwriting and Beyond Talent: Entrepreneurshipfor Musicians. He has served as the assistant director for the Indiana Faith & Writing Conference at AU and has been a guest lecturer at the Contemporary Music Center in Nashville, Tenn., and Incuba8 Labs in Midpoint, Mich. His articles on DIY touring have been featured on CDBaby's DIY Musician Blog and on IndieOnTheMove's blog.

Powell is also the founder, manager, songwriter, and frontman of the Indianapolis psych-folk band Joshua Powell & the Great Train Robbery, a band that has performed 500+ concerts in more than 40 states, Canada, and Iceland. They have opened for such notable acts as Seabird, Mike Mains & the Branches, The Soil & the Sun, Kopecky, and Charlie Parr. Their music has been featured on network television shows on ABC, FreeForm, and MTV, the Netflix documentary "Just Like Being There," various short films, and in Starbucks stores nationwide.

Dr. Ray Sylvester, employee at Anderson University

Dr. Ray Sylvester

Associate Professor of Marketing and Personal Branding

Dr. Ray Sylvester, employee at Anderson University
Dr. Ray Sylvester

Dr. Ray Sylvester is associate professor of marketing and personal branding. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University. He co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding. He is also published through academic books, in both the US and the UK. He is a Chartered Marketer and holds an MSc in Behavioral Science and an MA in Management. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians. Ray's doctoral research was in personal brand management.

Associate Professor of Marketing and Personal Branding
Director of Personal Brand Management
Director of Music Business (Entertainment Business)

B.A (Hons)., Business (Marketing), Middlesex University
M.Sc., Behavioural Science, City University (London)
M.A., Management (Community Cohesion), Coventry University
Ph.D., Brand Management, Brunel University London

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