Pathways to a dynamic career
Marketing Degree
Explore how AU business students are set up to succeed in the classroom, in internships, and in their careers after graduation.
Tomorrow's marketing leaders
are starting right here.
Unlock your leadership potential.
The marketing major at Anderson University teaches students how brands and businesses can meaningfully interact with their audiences to promote products and services. Students will graduate prepared for careers in brand management, advertising, and more, and with our 3+1 program, they can earn their BA and their MBA in just four years total.
The Falls School of Business is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
EXPLORE MARKETING
A marketing degree provides students with a comprehensive understanding of the principles and practices involved in promoting products and services. The curriculum encompasses various subjects, including consumer behavior, market research, advertising, digital marketing, and strategic planning. Students learn to analyze market trends, identify target audiences, and develop effective marketing strategies. The program emphasizes creativity, analytical thinking, and strong communication skills, preparing graduates for diverse roles such as marketing managers, brand strategists, digital marketing specialists, and market analysts.
Options
- Graduate with a BA in Marketing in three years.
- Graduate with a BA in Marketing in four years.
- Complete the 4+1 program, from BA to MBA.
Classes
- Consumer Behavior
- Marketing Research
- Marketing Management
- Strategic Management
- Business Law
Concentrations
- Marketing Strategy & Tactics
- Social Media
- Integrated Branding & Promotion
- Global Marketing
- Music Business
- Event Planning
Careers
With a degree in marketing from Anderson University, students will be well prepared to apply their knowledge in a variety of professions, such as:
- Market Research Analyst
- Corporate Buyer
- International Market Researcher
- Purchasing Agent
- Marketing Manager
Meet our business faculty during your campus visit.
_ Falls School of Business
Dr. Celesta S. Bates
DBA Program Director and Graduate Business Program Director, Professor of Accounting
Veronica Dougherty-Denny
Assistant Professor of Management
Dr. Emmett Dulaney
Professor of Marketing; Director of Doctoral Studies
Allison Eddleman
Asst. Professor of Management
Karen Innocenti
Administrative Lead, College of Business, Engineering, Sciences, and Technology (CBEST)
Jongdoo Lee
Assistant Professor of Finance
Dr. Lonnie Leeper
Dean, College of Business, Engineering, Science, & Technology
James Newton
Undergraduate Program Director, Assistant Professor of Sport Marketing
Anna Rasco
Asst. Professor of Management
Thom Reddington
Assistant Professor of Management
Dr. Hyeon Joon Shin
Associate Professor of Economics
Dr. Vanessa Tijerina
Associate Professor of Accounting
The Anderson You
You have unique interests and skills that set you apart. Explore the free My College Career Quiz to receive a personalized list of majors selected just for you. We’ve taken out the guessing work. Come find the Anderson you.