CHAMPION THE BUSINESS SIDE OF SPORTS
SPORTS MANAGEMENT DEGREE
Turn your passion for sports into a career with Anderson University’s sport management degree. Learn how to promote teams, manage events, and build brands in the fast-paced world of athletics and entertainment.
Rooted in a Christ-centered education, AU prepares students to lead with integrity while developing the business, marketing, and leadership skills needed to succeed in the sports industry.
Tomorrow’s SPORTS BUSINESS LEADERS start here.
Build your future in the business of sports.
At Anderson University, sport management students gain the knowledge and experience needed to succeed in a competitive industry. By combining business fundamentals with sport-specific training, you’ll graduate ready to contribute to teams, organizations, and brands at every level.
You’ll learn how to create engaging fan experiences, manage events, and develop marketing strategies that drive success.
WHAT YOU’LL STUDY
In AU’s sport management program, you’ll build a strong business foundation while gaining specialized knowledge in the sports industry.
Sample Courses
- Sport Marketing
- Business of Game Day Experience
- Sport Sponsorship & Sales
- Marketing Management
- Accounting, Finance, Economics, and Statistics
- Management and Organizational Leadership
Program Options Major
Customize your path to fit your goals:
- Bachelor of Arts in Sport Management (3-year or 4-year track)
- 3+1 or 4+1 pathway to earn your BA + MBA
- Add a 15-hour minor to expand your expertise
These options allow students to maximize time, affordability, and career readiness.
EXPERIENCES & GROWTH
HANDS-ON EXPERIENCE
Learn by doing.
AU’s sport management program emphasizes real-world application. Students gain practical experience through:
- Game-day operations and event management
- Sales and sponsorship projects with measurable outcomes
- Campus athletics as a hands-on learning lab
- Projects designed to strengthen résumés and internship opportunities
Students leave with tangible experience that sets them apart in a competitive job market.
INDUSTRY CONNECTIONS
Students benefit from strong relationships with professionals across the sports industry, including:
- Sports agents
- Professional and collegiate teams
- Marketing and sponsorship professionals
- Communications and media experts
ELEVATE YOUR LOVE FOR SPORTS into a career.
Score a winning career supporting the gameday experience. Pursue a sports management degree and connect fans to their favorite sports.
AFTER GRADUATION
Graduates of Anderson University’s sport management program enter the workforce prepared to lead in the sports industry. With hands-on experience, business expertise, and strong professional connections, students are equipped to build careers in sports marketing, event management, and athletic administration.
Career Pathways
- Sports Marketing or Account Executive
- Athletic Event Manager
- Sports Administrator
- Athletic Director
- Sponsorship Sales Representative
- Merchandising and Licensing Manager
Earning Potential
Careers in sport management offer strong earning potential, particularly in marketing, sales, and leadership roles. According to the U.S. Bureau of Labor Statistics, marketing managers earn a median annual salary of over $150,000, with continued growth projected in the coming years.
JOB OUTLOOK
The demand for professionals in marketing, business, and sports-related roles continues to grow. The U.S. Bureau of Labor Statistics projects faster-than-average growth for marketing managers, making sport management a strong pathway for students interested in combining business and athletics.
FAQ: SPORT MANAGEMENT DEGREE at Anderson University
Why study sport management at Anderson University?
You’ll gain a competitive edge by studying sport management within the Falls School of Business rather than a kinesiology program.
At AU, you’ll benefit from:
- A business-focused curriculum grounded in real-world strategy
- Christ-centered leadership development
- Hands-on learning from day one
- Small classes and personalized faculty mentorship
- Direct access to internships and industry connections
What can you do with a sport management degree?
Graduates can pursue careers in sports marketing, event management, athletic administration, sponsorship sales, and more across professional, collegiate, and recreational sports.
Is sport management a good major?
Yes. Sport management combines business, marketing, and leadership skills, preparing students for a growing industry with diverse career opportunities.
Will I gain real-world experience?
Yes. Students participate in hands-on projects, game-day operations, and internships that build professional experience before graduation.
How is AU’s program different?
AU’s program is housed in the Falls School of Business, giving students a strong foundation in business strategy while applying those skills to the sports industry.
Can I combine sport management with another program?
Yes. Students can add a minor or pursue accelerated pathways such as a BA + MBA program to expand career opportunities.
Where is Anderson University located?
Anderson University is located in Anderson, Indiana, just northeast of Indianapolis. Students enjoy a residential campus community with easy access to internships, careers, and cultural opportunities across central Indiana and the broader Midwest.
The Anderson You
You have unique interests and skills that set you apart. Explore the free My College Career Quiz to receive a personalized list of majors selected just for you. We’ve taken out the guessing work. Come find the Anderson you.