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Marketing

Falls School of Business

The marketing major at Anderson University teaches students how brands and businesses can meaningfully interact with their audiences to promote products and services. Students will graduate prepared for careers in brand management, advertising, and more, and with our 3+1 program, they can earn their BA and their MBA in just four years total.

The Falls School of Business is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Overview

Marketing

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Options

  • Graduate with a BA in Marketing in three years.
  • Graduate with a BA in Marketing in four years.
  • Complete the 4+1 program, from BA to MBA.
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Concentrations

  • Marketing Strategy & Tactics
  • Social Media
  • Integrated Branding & Promotion
  • Global Marketing
  • Music Business
  • Event Planning
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Classes

  • Consumer Behavior
  • Marketing Research
  • Marketing Management
  • Strategic Management
  • Business Law
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Careers

With a degree in marketing from Anderson University, students will be well prepared to apply their knowledge in a variety of professions, such as:

  • Market Research Analyst
  • Corporate Buyer
  • International Market Researcher
  • Purchasing Agent
  • Marketing Manager
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3+1 Business Program

Two degrees in four years. Taking you from BA to MBA.

Anderson University's three-year majors qualify for the accelerated 3+1 business program, where a student can earn any of our three-year undergraduate degrees and the 10-month MBA from our Falls School of Business in a total of four years.

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