Marketing DEGREE

Explore how AU business students are set up to succeed in the classroom, in internships, and in their careers after graduation. 
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Overview

The marketing major at Anderson University teaches students how brands and businesses can meaningfully interact with their audiences to promote products and services. Students will graduate prepared for careers in brand management, advertising, and more, and with our 3+1 program, they can earn their BA and their MBA in just four years total.

The Falls School of Business is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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EXPLORE THE MARKETING DEGREE

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Options

  • Graduate with a BA in Marketing in three years.
  • Graduate with a BA in Marketing in four years.
  • Complete the 4+1 program, from BA to MBA.
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Concentrations

  • Marketing Strategy & Tactics
  • Social Media
  • Integrated Branding & Promotion
  • Global Marketing
  • Music Business
  • Event Planning
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Classes

  • Consumer Behavior
  • Marketing Research
  • Marketing Management
  • Strategic Management
  • Business Law
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Careers

With a degree in marketing from Anderson University, students will be well prepared to apply their knowledge in a variety of professions, such as:

  • Market Research Analyst
  • Corporate Buyer
  • International Market Researcher
  • Purchasing Agent
  • Marketing Manager
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3+1 Business Programs

Two degrees in four years. Taking you from BA to MBA.

Anderson University's three-year programs qualify for the accelerated 3+1 business program, where a student can earn any of our three-year undergraduate degrees and the 10-month MBA from our Falls School of Business in a total of four years.

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OUR Business FACULTY

Let’s connect during your campus visit.

Falls School of Business

Celesta S. Bates, employee at Anderson University

Dr. Celesta S. Bates

MBA Director, Professor of Accounting

Emmett Dulaney, an employee of Anderson University in Indiana

Dr. Emmett Dulaney

Professor of Marketing; Director of Doctoral Studies

Lonnie Leeper

Dr. Lonnie Leeper

Dean, College of Business, Engineering, Science, & Technology

Doyle Lucas, an employee at Anderson University in Indiana

Dr. Doyle J. Lucas

Professor of Management

Tammy McLaughlin, an employee of Anderson University, Anderson Indiana

Tammy McLaughlin

Program Coordinator, CBEST

James Newton, an employee of Anderson University

James Newton

Undergraduate Program Director, Assistant Professor of Sport Marketing

Thom Reddington, an employee of Anderson University, Anderson Indiana

Thom Reddington

Assistant Professor of Management

Hyeon Joon Shin

Dr. Hyeon Joon Shin

Associate Professor of Economics

Wanetta Stiers

Wanetta Stiers

Administrative Lead, CBEST

Vanessa Tijerina, an employee of Anderson University, Anderson Indiana

Dr. Vanessa Tijerina

Assistant Professor of Accounting

Falls School of Business
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