CONNECTING BRANDS, BUILDING RELATIONSHIPS
MARKETING DEGREE
At Anderson University, the marketing degree prepares students to understand audiences, create meaningful brand experiences, and develop strategies that help organizations grow. You’ll learn how consumers think, how businesses communicate value, and how marketing drives success across industries.
Rooted in a Christ-centered education, AU’s marketing program combines business fundamentals, creativity, analytics, and leadership development so you graduate ready to make an impact in organizations across Indiana and beyond.
Tomorrow’s MARKETING LEADERS ARE STARTING right here.
Turn ideas into influence.
In AU’s marketing degree program, you’ll learn how to:
- Understand consumer behavior and decision-making
- Build brands that connect with audiences
- Develop marketing campaigns across traditional and digital platforms
- Analyze data and market trends to guide strategy
- Lead with creativity, integrity, and business insight
A marketing degree develops skills in communication, analytics, leadership, and problem-solving that are valuable across nearly every industry.
WHAT YOU’LL STUDY
Marketing students build a strong foundation in business while exploring how organizations attract, engage, and retain customers. Through hands-on projects and real-world case studies, you’ll gain experience developing strategies that solve business challenges.
Sample Courses
- Consumer Behavior
- Marketing Research
- Marketing Management
- Strategic Management
- Business Law
- Digital Marketing
- Advertising & Promotion
- Brand Strategy
Concentration Areas
Customize your marketing degree with areas of focus, including:
- Marketing Strategy & Tactics
- Social Media
- Integrated Branding & Promotion
- Global Marketing
- Music Business
- Event Planning
Program Options Major
Design a pathway that fits your goals:
- Bachelor of Arts (BA) in Marketing
- Three-year graduation pathway
- Four-year graduation pathway
- Accelerated 4+1 BA to MBA pathway
- 15-hour minor options
Many students combine marketing with complementary studies in communication, business, finance, sport management, or entrepreneurship.
EXPERIENCES & INTERNSHIPS
Learn marketing by doing.
Marketing students gain practical experience through internships, client projects, case competitions, and business simulations that prepare them for the workplace before graduation.
HANDS-ON OPPORTUNITIES
- Marketing campaign development
- Brand strategy projects
- Social media content planning
- Market research and consumer analysis
- Business consulting projects
- Internship experiences
Students work alongside faculty mentors and business professionals to develop portfolios and real-world experience that stand out to employers.
AFTER GRADUATION
Marketing graduates are prepared to help organizations grow, communicate effectively, and build lasting customer relationships. The combination of strategic thinking, communication skills, and business knowledge creates opportunities across a wide variety of industries.
CAREERS
- Marketing Manager
- Market Research Analyst
- Brand Strategist
- Digital Marketing Specialist
- Corporate Buyer
- Purchasing Agent
- International Market Researcher
- Advertising Coordinator
- Social Media Manager
- Product Marketing Specialist
Marketing graduates work in corporations, agencies, nonprofit organizations, sports organizations, entertainment companies, healthcare systems, ministries, and entrepreneurial ventures.
EARNING POTENTIAL
According to the U.S. Bureau of Labor Statistics:
- Marketing Managers earn a median annual salary of approximately $161,000
- Market Research Analysts earn a median annual salary of approximately $76,000
- Advertising, Promotions, and Marketing Managers are projected to grow faster than average through the next decade
- Digital marketing, analytics, and brand management continue to be among the fastest-growing areas within the profession
Organizations increasingly seek professionals who can combine creativity, technology, and data-driven decision-making.
FAQ: Marketing at Anderson University
What can you do with a marketing degree?
Marketing graduates pursue careers in brand management, advertising, digital marketing, social media, market research, sales, event planning, and business development. The degree is highly versatile and applicable across nearly every industry.
Why study marketing at Anderson University?
AU combines hands-on learning, Christ-centered values, and strong business preparation. Students graduate with practical experience, professional skills, and a strong understanding of how marketing helps organizations serve people and communities.
Is marketing a good degree for future career growth?
Yes. Marketing continues to evolve with advances in digital media, consumer analytics, artificial intelligence, and global commerce. Employers consistently seek graduates who understand both creative communication and business strategy.
Does marketing include digital and social media?
Absolutely. Students explore digital marketing strategies, social media engagement, branding, advertising, and audience analytics as part of their coursework and projects.
Can I earn an MBA after completing my marketing degree?
Yes. Students can pursue AU’s accelerated 4+1 pathway and earn both a bachelor’s degree and an MBA in a reduced timeframe.
What makes AU's marketing program different?
The Falls School of Business combines business expertise with personalized mentorship, practical experiences, and Christian values. Students learn how to use marketing as a tool to ethically and effectively serve organizations and people.
Can I combine marketing with another major or minor?
Yes. Marketing pairs well with communication, finance, sport management, entrepreneurship, business administration, and many other disciplines.
Where is Anderson University located?
Anderson University is located in Anderson, Indiana, just northeast of Indianapolis. Students enjoy a residential campus community with easy access to internships, careers, and cultural opportunities across central Indiana and the broader Midwest.
The Anderson You
You have unique interests and skills that set you apart. Explore the free My College Career Quiz to receive a personalized list of majors selected just for you. We’ve taken out the guessing work. Come find the Anderson you.