Marketing DEGREE

Explore how AU business students are set up to succeed in the classroom, in internships, and in their careers after graduation.

Overview

The marketing major at Anderson University teaches students how brands and businesses can meaningfully interact with their audiences to promote products and services. Students will graduate prepared for careers in brand management, advertising, and more, and with our 3+1 program, they can earn their BA and their MBA in just four years total.

The Falls School of Business is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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Tuition & Aid

EXPLORE THE MARKETING DEGREE

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Options

Graduate with a BA in Marketing in three years.
Graduate with a BA in Marketing in four years.
Complete the 4+1 program, from BA to MBA.

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Concentrations

Marketing Strategy & Tactics
Social Media
Integrated Branding & Promotion
Global Marketing
Music Business
Event Planning

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Classes

Consumer Behavior
Marketing Research
Marketing Management
Strategic Management
Business Law

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Careers

With a degree in marketing from Anderson University, students will be well prepared to apply their knowledge in a variety of professions, such as:

Market Research Analyst
Corporate Buyer
International Market Researcher
Purchasing Agent
Marketing Manager

3+1 Business Programs

Two degrees in four years. Taking you from BA to MBA.

Anderson University's three-year programs qualify for the accelerated 3+1 business program, where a student can earn any of our three-year undergraduate degrees and the 10-month MBA from our Falls School of Business in a total of four years.

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