a female student talks with a female professor

Marketing

Falls School of Business

The marketing major at Anderson University teaches students how brands and businesses can meaningfully interact with their audiences to promote products and services. 

Students will graduate prepared for careers in brand management, advertising, and more, and with our 3+1 Program, they can earn their BA and their MBA in just four years total.

The Falls School of Business is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Overview

Marketing

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Options

  • Graduate with a BA in Marketing in 3 years
  • Graduate with a BA in Marketing in 4 years
  • Complete the 4 + 1 program, from BA to MBA
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Concentrations

  • marketing strategy and tactics
  • social media
  • integrated branding and promotion
  • global marketing
  • music business
  • event planning
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3+1 Program

Graduate with a BA in Marketing and a MBA with the 3+1 program. You spend four years total at AU and earn two degrees while you are here.

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Classes

  • consumer behavior
  • marketing research
  • marketing management
  • strategic management
  • business law
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Careers

With a degree in Marketing from Anderson University, students will be well prepared to apply their knowledge in a variety of professions such as:

  • Market Research Analyst
  • Corporate Buyer
  • International Market Research
  • Purchasing Agent
  • Marketing Manager

OUR Business FACULTY

Let’s connect during your campus visit.

  • All
  • Falls School of Business

Dr. David Brewer

MBA Director

Dr. David Brewer

Dr. Brewer has managed HR, training and development, computer programming, and other functions in multiple corporate industries. He has also directed two nonprofits, including an international business incubator. He has taught for five universities across the country. His main interests are leadership, systems, and development.

Collette

Dr. Michael E. Collette

FSB Dean

Collette
Dr. Michael E. Collette

Dr. Collette has served at Anderson University since 1977 and blends a background rich in professional and community service. He holds a Doctor of Education degree with emphasis in organizational development at Indiana University and a BA in accounting from the University of Wisconsin-Whitewater. He has taught at both the graduate and undergraduate levels. Dr. Collette is the former CEO of a small, regional marketing research firm. He is very active in consulting in the Midwest. Having worked with more than 40 organizations, he currently serves on the board of directors for two start-up businesses and serves on several local non-profit boards.

Contact Michael:
collette@anderson.edu
Professor of Management
B.B.A., M.S., University of Wisconsin-Whitewater;
Ed.D, Indiana University

Colleen Drake

Colleen Drake

MBA and 10-Month MBA Recruiter

Colleen Drake
Colleen Drake

I first graduated from Anderson University in 2011 with a degree in Mass Communications. After six years working in venue management and public relations with organizations like Tuxedo Brothers Event Management, Live Nation, White River State Park, and The State of Indiana, I joined the Anderson University family.

I started pursuing an MBA in AU’s Falls School of Business in January of 2016, knowing it could have lasting benefits for my career. The caliber of education I have received with my MBA has not only provided me with a solid understanding of business practice and leadership, it has offered me opportunities to learn from colleagues, create lasting friendships, and enhance my skills working in teams and small groups. I have made wonderful connections through the AU MBA program, and I have that hope for you as you learn more about Anderson University and the Falls School of Business. I look forward to learning more about you, why you are considering the AU MBA program, and watching as God molds you into the leader, manager, employee, and/or colleague that he has called you to become.

Fun Facts: My husband and I live on the east side of Indianapolis and both met at AU in 2010. We have a dog named Chewebacca, enjoy traveling, hiking and camping together when we have time away. I’m a movie buff, enjoy writing and exploring cities.

Contact Colleen:
au.adultgrad@anderson.edu

Dulaney

Dr. Emmett Dulaney

Professor of Marketing; Director of Doctoral Studies

Dulaney
Dr. Emmett Dulaney

Dr. Dulaney holds a Bachelor of Science in Economics from Ball State University, an MBA from Anderson University, and completed his DBA in 2009. Dulaney has a background in technology and publishing and has started businesses in both fields. His research interests are consumer behavior, e-business, and e-commerce. Dulaney has written several books on computer operating systems and certifications and is a columnist for two online publications as well as the editor of the Christian Business Academy Review.

Emmett Dulaney has served at Anderson University since 2006.

Contact Emmett:
eadulaney@anderson.edu
Director of Doctoral Studies
Professor of Marketing
B.S., Ball State University;
M.B.A., D.B.A., Anderson University