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Marketing Degree

Explore how AU business students are set up to succeed in the classroom, in internships, and in their careers after graduation. 

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Tomorrow's marketing leaders
are starting right here.

Unlock your leadership potential.

The marketing major at Anderson University teaches students how brands and businesses can meaningfully interact with their audiences to promote products and services. Students will graduate prepared for careers in brand management, advertising, and more, and with our 3+1 program, they can earn their BA and their MBA in just four years total.

The Falls School of Business is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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EXPLORE MARKETING

A marketing degree provides students with a comprehensive understanding of the principles and practices involved in promoting products and services. The curriculum encompasses various subjects, including consumer behavior, market research, advertising, digital marketing, and strategic planning. Students learn to analyze market trends, identify target audiences, and develop effective marketing strategies. The program emphasizes creativity, analytical thinking, and strong communication skills, preparing graduates for diverse roles such as marketing managers, brand strategists, digital marketing specialists, and market analysts.

Options
  • Graduate with a BA in Marketing in three years.
  • Graduate with a BA in Marketing in four years.
  • Complete the 4+1 program, from BA to MBA.
Classes
  • Consumer Behavior
  • Marketing Research
  • Marketing Management
  • Strategic Management
  • Business Law
Concentrations
  • Marketing Strategy & Tactics
  • Social Media
  • Integrated Branding & Promotion
  • Global Marketing
  • Music Business
  • Event Planning
Careers

With a degree in marketing from Anderson University, students will be well prepared to apply their knowledge in a variety of professions, such as:

  • Market Research Analyst
  • Corporate Buyer
  • International Market Researcher
  • Purchasing Agent
  • Marketing Manager

Meet our business faculty during your campus visit.

_ Falls School of Business

Dr. Celesta S. Bates

DBA Program Director and Graduate Business Program Director, Professor of Accounting

Veronica Dougherty-Denny

Assistant Professor of Management

Dr. Emmett Dulaney

Professor of Marketing; Director of Doctoral Studies

Allison Eddleman

Asst. Professor of Management

Karen Innocenti

Administrative Lead, College of Business, Engineering, Sciences, and Technology (CBEST)

Dr. Jongdoo Lee

Assistant Professor of Finance

Dr. Lonnie Leeper

Dean, College of Business, Engineering, Science, & Technology

James Newton

Undergraduate Program Director, Assistant Professor of Sport Marketing

Anna Rasco

Asst. Professor of Management

Thom Reddington

Assistant Professor of Management

Dr. Hyeon Joon Shin

Professor of Economics

Dr. Vanessa Tijerina

Associate Professor of Accounting

The Anderson You

You have unique interests and skills that set you apart. Explore the free My College Career Quiz to receive a personalized list of majors selected just for you. We’ve taken out the guessing work. Come find the Anderson you.

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