a professor works with a student in a computer lab

Visual Communication Design

School of Humanities & Behavioral Science

Logos, websites, packaging, posters…and more. Students majoring in visual communication design at Anderson University learn how to design for a variety of media. However, graphic design is not just about what you make; it’s also about how you think. From the first sketch to the final pixel, we encourage our majors to develop both skill and understanding by using critical, creative thinking to solve the challenges of visual communication. As a design major, you’ll work both individually and in collaborative groups on various design projects. Through these projects, you’ll explore the vocabulary of the visual language: type and texture, form and space, symbol and icon. You also will be challenged to consider important theoretical issues: the influence of propaganda, the relationship between text and image, and the needs of a target audience.

Program Overview

Visual Communication Design

In addition to coursework in typography, design principles, and production, you’ll have at least one internship experience in an appropriate design-related setting. The capstone experience for visual communication design students is a senior show, planned and executed by the senior design majors. This project requires you to work with your peers to budget, design, and promote a show of your work for the community.



  • Graduate with a BA in Visual Communication Design in 4 years

4+1 Program

Graduate with a BA in Visual Communication Design and a MBA with the 4+1 program. You spend five years total at AU and earn two degrees while you are here.



Among the classes in the 54-hour major are:

  • History of Art, Design, and Visual Culture in the Modern World
  • Human Experience in Design
  • Typography Studio
  • Design for Digital Media
  • Design Methodology



Virtually every organization needs to be concerned about how its messages are presented, so visual communication design majors work in a wide variety of settings, including corporate, educational and non-profit. The job titles you may encounter in this field include:

  • print designer
  • packaging designer
  • web designer
  • multimedia designer
  • illustrator
  • art director
  • creative director
  • user interface designer
  • freelance designer
  • visual identity designer
  • publication designer
  • typographer


Let’s connect during your campus visit.

  • All
  • Visual Communication Design
Photo of Jason Higgs

Jason Higgs

Associate Professor of Visual Communication

Photo of Jason Higgs
Jason Higgs

Jason Higgs joined the Department of Communication and Design Arts in 2015. He has won an Emmy® award as well as several Telly and Addy awards for his creative direction and storytelling. His teaching draws on his experience in all aspects of design, television, cinema and animation.

Contact Professor Higgs:

B.F.A. in Visual Communication, Herron School of Art/Indiana University
M.F.A. in Graphic Design/Video/Animation, Ball State University

Photo of Tia Lipan

Tai Lipan

Director of Galleries, Instructor of Art

Photo of Tia Lipan
Tai Lipan

Tai Lipan, director of university galleries and instructor of art, teaches drawing, painting, and 2-D Design. As director of the galleries, Tai oversees the permanent collection and managing exhibitions in both the Wilson and York Hall Galleries throughout the year.

She received her BA in painting from Anderson University in Indiana and her MFA in painting from Western Carolina University.

Tai Lipan has been at Anderson University since 2002.

Contact Prof. Lipan:
Fine Arts 249
(765) 641-4322

Instructor of Art
Director of University Galleries
B.A., Anderson University;
M.F.A., Western Carolina University