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School of Humanities & Behavioral Science

Visual Communication Design

Logos, websites, packaging, posters…and more. Students majoring in visual communication design at Anderson University learn how to design for a variety of media. However, graphic design is not just about what you make; it’s also about how you think. From the first sketch to the final pixel, we encourage our majors to develop both skill and understanding by using critical, creative thinking to solve the challenges of visual communication. As a design major, you’ll work both individually and in collaborative groups on various design projects. Through these projects, you’ll explore the vocabulary of the visual language: type and texture, form and space, symbol and icon. You also will be challenged to consider important theoretical issues: the influence of propaganda, the relationship between text and image, and the needs of a target audience.

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Program Options

How can I get involved in the Visual Communication Design program?


Complete the undergraduate major at AU’s School of Humanities and Behavioral Science in 4 years.

Art and Graphic Design Camp

Learn more about AU’s summer workshop for high school students. It meets during the day, giving local students access to our graphic design facilities.


What courses will I take?

Among the classes in the 54-hour major are:

  • History of Art, Design, and Visual Culture in the Modern World
  • Human Experience in Design
  • Typography Studio
  • Design for Digital Media
  • Design Methodology

View the complete curriculum.


What kind of jobs can I anticipate after graduation?

Virtually every organization needs to be concerned about how its messages are presented, so visual communication design majors work in a wide variety of settings, including corporate, educational and non-profit. The job titles you may encounter in this field include:

  • print designer
  • packaging designer
  • web designer
  • multimedia designer
  • illustrator
  • art director
  • creative director
  • user interface designer
  • freelance designer
  • visual identity designer
  • publication designer
  • typographer

In addition to coursework in typography, design principles, and production, you’ll have at least one internship experience in an appropriate design-related setting. The capstone experience for visual communication design students is a senior show, planned and executed by the senior design majors. This project requires you to work with your peers to budget, design, and promote a show of your work for the community.

Our Faculty

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  • Visual Communication Design
Christie Franklin with a building in the background.

Christie Franklin

Christie Franklin with a building in the background.
Christie Franklin
Photo of Jason Higgs

Jason Higgs

Photo of Jason Higgs
Jason Higgs

Jason Higgs joined the Department of Communication and Design Arts in 2015. He has won an Emmy® award as well as several Telly and Addy awards for his creative direction and storytelling. His teaching draws on his experience in all aspects of design, television, cinema and animation.

Contact Professor Higgs:

Assistant Professor of Visual Communication
B.F.A. in Visual Communication, Herron School of Art/Indiana University
M.F.A. in Graphic Design/Video/Animation, Ball State University

Photo of Tia Lipan

Tai Lipan

Photo of Tia Lipan
Tai Lipan

Tai Lipan, director of university galleries and instructor of art, teaches drawing, painting, and 2-D Design. As director of the galleries, Tai oversees the permanent collection and managing exhibitions in both the Wilson and York Hall Galleries throughout the year.

She received her BA in painting from Anderson University in Indiana and her MFA in painting from Western Carolina University.

Tai Lipan has been at Anderson University since 2002.

Contact Prof. Lipan:
Fine Arts 249
(765) 641-4322

Instructor of Art
Director of University Galleries
B.A., Anderson University;
M.F.A., Western Carolina University

Photo of Samantha Yoo

Samantha Yoo

Photo of Samantha Yoo
Samantha Yoo

Professor Samantha Yoo is an assistant professor of visual communication design at Anderson University. She earned degrees from Hunter College of the City, University of New York, New York Institute of Technology, and Marywood University. She has worked in an NYC-based Shoe Company and Graphic Design firm for more than 13 years, and her projects have spanned disciplines from corporate identity and branding systems to packaging graphics, website design, advertising campaigns and information graphics for major events including UGG, Nike, Timberland, Wonderful Shoes and various other Christian non-profits and churches.

She has exhibited her paintings at Kingsborough Community College and Queensborough Community College in New York and she has won academic awards such as KCC Faculty Achievement Recognition Award in 2014.

Prof. Yoo has taught graphic design at New York Institute of Technology and Hunter College, Kingsborough Community College, City University of New York for 8 years.

Yoo joined the department in 2015.

Contact Professor Yoo:

Assistant Professor of Graphic Design
B.A. in Studio Art (Painting), Hunter College
M.A. in Graphic Design, New York Institute of Technology
M.F.A. in Graphic Design, Marywood University