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Visual Communication Design

Create an experience and tell a story through logos, websites, packaging, posters, and more. Students majoring in visual communication design at Anderson University learn how to design for a variety of media. However, graphic design is not just about what you make; it’s also about how you think. From the first sketch to the final pixel, we encourage our majors to develop both skill and understanding by using critical, creative thinking to solve the challenges of visual communication. As a design major, you’ll work both individually and in collaborative groups on various design projects. Through these projects, you’ll explore the vocabulary of the visual language: type and texture, form and space, symbol and icon. You will also be challenged to consider important theoretical issues: the influence of propaganda, the relationship between text and image, and the needs of a target audience.

Program Overview

Visual Communication Design

In addition to coursework in typography, design principles, and production, you’ll have at least one internship experience in an appropriate design-related setting. The capstone experience for visual communication design students is a senior show, planned and executed by the senior design majors. This project requires you to work with your peers to budget, design, and promote a show of your work for the community.



  • Graduate with a BA in Visual Communication Design in four years.
  • Earn an 18-hour Visual Communication Design minor.

4+1 Program

Graduate with a BA in Visual Communication Design and a MBA with the 4+1 program. You spend five years total at AU and earn two degrees while you are here.



Among the classes in the 54-hour major are:

  • History of Art, Design, & Visual Culture in the Modern World
  • Human Experience in Design
  • Typography Studio
  • Design for Digital Media
  • Design Methodology


    Virtually every organization needs to be concerned about how its messages are presented, so visual communication design majors work in a wide variety of settings, including corporate, educational, and non-profit. The job titles you may encounter in this field include:

    • Graphic Designer
    • Print Designer
    • Packaging Designer
    • Web Designer
    • Multimedia Designer
    • Illustrator
    • Art Director
    • Creative Director
    • User Interface Designer
    • Freelance Designer
    • Visual Identity Designer
    • Publication Designer
    • Typographer


    Let’s connect during your campus visit.

    Visual Communication Design

    Christie Franklin with a building in the background.

    Christie Franklin

    Administrative Assistant

    Jason Higgs, an employee of Anderson University in Indiana

    Jason Higgs

    Associate Professor of Visual Communication

    Holly Sims

    Holly R. Sims

    Assistant Professor of Visual Communication Design

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