Drew Beechler, an Anderson University senior marketing major with a focus on integrated marketing and a minor in entrepreneurship, has spent his four years at AU compiling valuable professional experiences and networking connections. Beechler was recently named student director of Anderson Media Group (AMG), an on-campus organization that generates promotional content for the Falls School of Business (FSB).
Using his experience as an AMG staff member last year, Beechler obtained a summer internship with KA+A, a strategic design firm in Indianapolis. Beechler recently accepted a position at ExactTarget through the Orr Fellowship Program.
The Orr Indiana Entrepreneurial Fellowship, established in 2002, strives to develop strong business leaders and entrepreneurs from every generation of college graduates. Students selected for the two-year program are placed with top-tier Indiana companies and receive mentoring, training, and networking from the executive-level employees. This paid program equips the students with the leadership skills necessary to pursue their passions in organizational leadership or business ownership. While thousands of students apply for this fellowship, only about 40 are selected to interview with companies for Orr Fellowship positions.
After completing the extensive application process, which included several rounds of interviews and Orr Fellowship networking events, Beechler was placed into ExactTarget’s Catapult Program for entry-level employees. ExactTarget is an Indianapolis-based marketing company that specializes in electronic media, including email and social media marketing. He will start in June.
“The new employees have three 90-day rotations in different departments throughout the business. After those nine months, we meet with our supervisors and are placed in a permanent position that fits with our skills,” said Beechler. “In January, we will decide where our rotations will be. I am hoping to have at least one rotation in marketing and have the other rotations in cross-functional roles, where I can see other sides of the business.”
Beechler attributes his selection as an Orr Fellow to the multitude of opportunities gained as an AU student, including his summer internship at KA+A. “From the beginning, KA+A truly invested in me as a person and my personal growth,” said Beechler. “I worked hand-in-hand with our account coordinator and was a part of numerous meetings with clients, proposal writing, and facilitating client relationships.”
Kristian Andersen, president of KA+A and an AU alum, noticed several traits in Beechler’s work ethic that made him a viable candidate for the Orr Fellowship. “Things move very quickly at KA+A, and Drew was able to get up to speed quickly and start contributing in very real ways almost immediately,” said Andersen. “He literally never complained, balked, or shied away from any task he was assigned. He was constantly looking for new ways to contribute to our firm’s success.”
In the months leading up to graduation and Beechler’s new position at ExactTarget, he will continue to lead the Anderson Media Group, coordinating a group of students and generating content for the Falls School of Business and other materials pertaining to the marketing and entrepreneurship industry.
"Drew is a great example of how the university attempts to equip students to take full advantage of important alumni connections and pursue fantastic opportunities such as the Orr Fellowship,” said Chris Williams, director of university communications and community relations. “We look forward to watching his progress as he develops his career and serves as an ambassador for Anderson University."
As Beechler transitions into his role as an Orr Fellow, he hopes his accomplishment will inspire more AU students to pursue prestigious positions and plans to assist new students in the way current alumni guided his professional growth.
“We all share a common heritage and bond with AU, and alumni are more than willing to help out a student,” said Beechler. “At larger universities, an alumnus’ alma mater is just a name on a diploma, but our alumni truly care about the success of other alumni and students. I'm very grateful for that.”
— Eva Christine McKnight is a senior from Batesville, Ind., majoring in communication arts and minoring in English. McKnight is the firm director for Fifth Street Communications®, writing on behalf of the Anderson University Office of University Communications.
Anderson University is a private Christian university of 2,600 undergraduate and graduate students in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, music, nursing, and theology.