For nearly two decades, Anderson University’s Covenant Productions® has worked closely with the promoters of Indianapolis’ Heartland Film Festival — allowing AU film students the opportunity to work on coverage pieces that promote uplifting festival films, while meeting some of the biggest names in the industry.
“Working with Heartland has been fantastic,” said Patience Randle, a senior audio/video/cinema production major. “I was given the chance to meet some awesome directors and other people involved with filmmaking, and it was incredible to actually interact with them.”
As a studio, Covenant Productions® has been a corporate sponsor for the Heartland Film Festival, sharing an in-kind relationship for the last 19 years. This relationship benefits Covenant Productions® by allowing the company to advertise in Heartland’s festival program and to gain recognition on the festival website, while Heartland receives video production services from Covenant Productions®.
[Photo: Patience Randle (right) was one of the Anderson University students who provided film services to the Heartland Film Festival.]
“Through the years, Covenant Productions® has done an amazing job documenting the festival and then taking the many hours of video and creating an overview of the events,” said Jeffrey Sparks, president and CEO of Heartland Truly Moving Pictures. “They are a great partner in this work – and their sponsorship has been a great gift to Heartland.”
Two films from Covenant Productions® have also been shown at Heartland Film Festival as Official Festival Selections.
“The Heartland mission aligns very closely with ours. They’re interested in supporting pro-social films. This idea of applauding films that build up rather than tear down — films that have a positive impact among society and the world, is what the summary of both of our missions is,” said Dr. Donald Boggs, professor of communication and general manager of Covenant Productions®.
Not only does the relationship between Heartland and Covenant Productions® benefit the two organizations, but the bond also allows students to benefit from the experience. “When I was working with the festival last year, I met some great people and made some connections with them. One [filmmaker] told me, if I decide to move out to Los Angeles after graduation, to keep him posted so he can help me find an internship or job,” said Randle.
This experience is a unique opportunity offered by AU to allow students to gain professional insight through helping with the festival and production.
“What happens with Heartland is what happens with a lot of clients: students working with Covenant Productions® are getting real-world experiences. Students are encountering film professionals and working on something that is going to be used professionally, causing them to gain experience they wouldn’t normally receive in a typical classroom,” said Boggs.
— Leah Streeval is a junior from Edinburgh, Ind., majoring in communication arts and minoring in entrepreneurship. Streeval is an associate with Fifth Street Communications®, writing on behalf of the AU Office of University Communications.
Anderson University is a private Christian university of 2,600 undergraduate and graduate students in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, music, nursing, and theology.