Marketing includes business administration courses to provide understanding of general business operation, preparation for careers in administration in business and other organizations, and preparation for graduate study. Majors choose a concentration in marketing strategy and tactics, music business, eBusiness, marketing communication, or global marketing.
Marketing Major (56-59 hours)
- View the academic advising sheet for courses in the Marketing major.
- Majors must complete one of the following areas of concentration: Event Planning, Global Marketing, Integrated Branding and Promotions, Marketing Strategy and Tactics, Music Business, Social Media, and Sport Marketing (course listings available on the advising sheet).
View the Undergraduate Catalog for full course descriptions.