The National Association of Music Merchants, otherwise known as NAMM, held its semi-annual trade show in Anaheim, Calif., Jan. 24-27. Twenty-five Anderson University students participated, 12 of whom received scholarships to attend for free. At the trade show, students from AU’s School of Music, Theatre, and Dance attended convocations and sessions highlighting the latest trends in the music industry.
This year, a record 51 college students received the NAMM President’s Innovation Award, a cash award allowing qualified college students to travel to NAMM at no cost. The 12 award recipients from Anderson University represented the second highest count for a participating school.
Among the 12 award winners was Rob Krosley, a junior music business major. It was Krosley’s first time attending the conference, and he found it to be a great learning experience. “The NAMM conference is a great showcase for the music products industry and provides students with exposure to the real world of the music business, as well as allowing them to make connections that they can pursue for future opportunities,” said Krosley.
In addition to sessions and convocations, the conference also hosted a few concerts. Stevie Wonder, Dr. Dre, Christina Perry, and The Farm were some of the celebrities present at the event. Vendors such as Best Buy, Guitar Center, Sam Ash, and other big music retailers were all present as well, hoping to get the newest equipment into their stores.
Allison Bujorian, a sophomore music business major, found the experience overwhelming but memorable. “It was a really cool experience, and I look forward to going again next year,” said Bujorian. “It solidified my interest in pursuing a career in Nashville at the Grand Ole Opry.”
As one of many scholarship winners from AU, Krosley is proud that he was able to represent AU specifically at the event. “The AU music business program really is top tier and is continuing to prove that it can be consistently competitive with the most prestigious of music business schools,” he said.
— Tiffany Vega is a senior from Valparaiso, Ind., majoring in communication arts and minoring in marketing. Vega is an associate with Fifth Street Communications®, writing on behalf of the Anderson University Office of University Communications.
Anderson University is a private Christian university of about 2,600 undergraduate and graduate students in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, music, nursing, and theology.