What is social media, and why should I care?
- Social media includes websites and services that allow individuals to share information and interact with others through posts, comments, links, photos, videos, and more.
- Social media sites are currently among the most frequently visited websites. Popular sites include Facebook, Twitter, LinkedIn, Pinterest, Flickr, Instagram, YouTube, Google+, Tumblr, Sound Cloud, and blogging sites such as WordPress and Blogger.
- Social media accounts can be set up for free on most services, and they provide a convenient way to connect with those who are interested in your products and services. In addition, your followers can re-share your content to their friends, which widens your reach even further.
Who should use this guide?
The following guidelines apply to Anderson University offices, departments, and schools interested in establishing a social media presence to represent and promote their respective areas. If you have questions related to creating or maintaining social media sites for offices, departments, or schools, please contact Stefanie Leiter at ext. 4273 or firstname.lastname@example.org.
Anderson University students seeking to create social media pages for student organizations should contact the Department of Student Life. Student organizations are not permitted to use the Anderson University logo in profile or cover images on social media sites. The AU logo is restricted for use by university offices, departments, and schools only.