Larry Seibert

Associate Professor of Marketing

Dr. Seibert uses his 20 years of business experience and his 15 years of university teaching experience to provide his students with an understanding of marketing concepts and their applications in the “real world”.  Larry earned his MSBA from Indiana University Northwest and his Ph.D. in retail management from Purdue.  In his consulting practice he focuses on measuring and managing customer satisfaction and customer loyalty.  A number of his research articles have appeared in refereed journals as well as trade publications, and he is a frequent guest speaker at association conferences across the country.

Contact Larry:
ljseibert@anderson.edu
Associate Professor of Marketing
B.S., Purdue University;
M.S.B.A., Indiana University Northwest;
Ph.D. Purdue University
Get to know Larry Seibert