Anderson University students in the Falls School of Business Sports Marketing class are working for more than just a grade this semester: they are working for the Indiana Pacers. The students have partnered with the Pacers to sell tickets to four different home games over the course of the semester. Successful students will be interviewed for an internship with the Pacers, and the top seller will be honored at center court during halftime of a February game against the Detroit Pistons.
“The reason we partner with schools is two-fold,” said Chris Bence, group sales representative with the Pacers. “It gives the students perspective and gives us a chance to recruit students who are already familiar with our products.”
In addition to selling tickets, the students have met with some top marketing executives within the Pacers organization, including collegiate, NBA and Olympic champion, Quinn Buckner, vice president of communications with the Pacers. The students will also attend a home game and shadow Pacers employees to learn about typical game day activities.
“Generally, entry into the administration side of the sports’ industry is through ticket sales,” said Dr. Jeff Buck, marketing professor at the Falls School of Business. “It’s important that we create this opportunity for the students."
“The Pacers management is a well-respected group within the sports industry, and this is a great opportunity for Anderson University and the students to build a relationship with the organization,” he continued.
Students from the class will be contacting businesses, friends and family throughout the region over the next two months in hopes of selling hundreds of tickets for the Pacers. They will compete for recognition, various prizes and in the end, a grade in the class.
Anderson University is a private, four-year, Christian liberal arts institution of approximately 2,800 undergraduate and graduate students. Established in 1917 by the Church of God, the university offers more than 60 undergraduate majors and graduate programs in business, nursing, education and theology. Falls School of Business is one of Anderson University’s largest academic departments offering eight undergraduate majors as well as MBA and DBA programs. The school is accredited by the Association of Collegiate Business Schools and Programs (ACBSP) and is a member of the Christian Business Faculty Association (CBFA).