SIFE appears on Indiana business show

Thu, 2012-08-02 09:51 -- univcomm

Members of Anderson University’s Students in Free Enterprise (SIFE) appeared on Inside Indiana Business with Gerry Dick recently to talk about plugging the brain drain through SIFE Consulting. The program aligns five developing companies with five students each to work on a variety of projects such as marketing campaigns or Website development. The goal of the program is to retain college graduates in Indiana by creating jobs and raising student awareness of local opportunities. Gerry Dick is President of Grow Indiana Media Ventures. Grow Indiana Media Ventures’ properties include Inside Indiana Business with Gerry Dick, Indiana’s most watched local business television program. Recognized across the state as an Indiana business leader, Gerry Dick also appears weekly on WTHR Channel 13 (NBC, Indianapolis) as an Eyewitness News business analyst.

Terry Truitt, dean of the Falls School of Business and Andrew Rosenberg, AU SIFE’s vice president of consulting represented SIFE for the segment. Inside Indiana Business airs on local television channels throughout Indiana, and receives around 40,000 viewers in the Indianapolis area alone. The segment can be watched online at

SIFE Consulting was launched this year as a part of the Lilly Endowment and Anderson University collaboration, INvision AU. The new program serves as a complement to SIFE Education, which continues to develop free enterprise and economic awareness throughout Madison County. SIFE is an international organization found on over 1,500 campuses in 37 countries. The organization exists to “change the world” by teaching important economical concepts relating to business and free enterprise. Students have been involved in SIFE at Anderson University for over 15 years. More information can be found on the Web at

Anderson University is a private, four-year, Christian liberal arts institution of approximately 2,700 undergraduate and graduate students. Established in 1917 by the Church of God, the university offers more than 60 undergraduate majors and graduate programs in business, nursing, education and theology. The Falls School of Business is one of Anderson University’s largest academic departments offering eight undergraduate majors as well as MBA and DBA programs. The school is accredited by the Association of Collegiate Business School and Programs (ACBSP) and is a member of the Christian Business Faculty Association (CBFA).