In a real-life reality show, the local chapter of a national organization has found a way to keep college graduates in Indiana while pitting them against each other in a friendly competition modeled after NBC’s hit show “The Apprentice.” The Indianapolis American Marketing Association has launched “The Indy Apprentice.” Competing against each other for internships, scholarships, prizes, and an Indiana campus appearance by Bill Rancic, winner of NBC’s and Donald Trump’s “The Apprentice” are Butler University, University of Indianapolis, IUPUI, and Anderson University. Each collegiate chapter completes five events: Hospitality, Communications, Membership, Sponsorship, and Programming. Student chapters perform one event for each Indianapolis AMA monthly meeting from October through February. Winners will be chosen after the February meeting, and Bill Rancic will appear on the campus of the winning team at that time.
The student chapter led by student president Stephani Gray and Dr. Cindy Gibson, faculty advisor and professor of Marketing in the Falls School of Business at Anderson University, are in the process of selecting a board of directors and an Indy Apprentice team.
“I joined the AMA last year as a professional, and I saw the wonderful networking opportunities for students,” said Gibson. “I really wanted our students to have some real-life marketing exposure. The opportunities are boundless for the students.”
The Collegiate Apprentice Program is brand new for student chapters of the AMA. Designed to encourage professional development, networking and extended education, the program will allow a team of AU students to compete against students from Butler University and the University of Indianapolis in planning for a series of events for the Indianapolis Chapter of the AMA. Each university team will be responsible for a specific marketing task for the event such as hospitality or sponsorship.
The winning university will receive a variety of prizes including an appearance on campus by Bill Rancic the winner of the first season of NBC’s The Apprentice. Additionally, one student will be selected from the winning team for an internship position with a participating company.
The American Marketing Association (AMA) is the world’s largest (45,000) and most comprehensive professional association for marketers, dedicated to furthering the profession and individual careers. The organization promotes education, networking with marketing professionals, employment opportunities, and other marketing resources for both marketing professionals and college students. The Indianapolis chapter of the AMA hosts monthly meetings advertised on their website, www.growinbusiness.com The next event will be held December 7th, 2004 from 11-1p.m., at the Holiday Inn Select North (at the Pyramids), with a panel of experts discussing Internet Marketing.
Anderson University is a private, four-year, Christian liberal arts institution of approximately 2,700 undergraduate and graduate students. Established in 1917 by the Church of God, the university offers more than 60 undergraduate majors and graduate programs in business, nursing, education and theology. The Falls School of Business is one of Anderson University’s largest academic departments offering eight undergraduate majors as well as MBA and DBA programs. The school is accredited by the Association of Collegiate Business School and Programs (ACBSP) and is a member of the Christian Business Faculty Association (CBFA).